Are Your Prospects Playing Hard to Get?
Strategic Copywriting for B2B Gives Them the Final Nudge
Give Your Sales Team the Content They Need to Speed Up the Buying Process
Selling B2B is no walk in the park.
There are no “buy-one-get-one-free” deals here. No impulse buys.
Selling to other businesses is a marathon.
You have to chip away at it for months.
And that takes crafting copy that shows your clients why you’re their best choice.
Sound familiar?
You’ve worked with a copywriter before. And it didn’t go well.
The writing just didn’t cut it, so you ended up rewriting it yourself.
Writing isn’t your thing. No matter how hard you try, your content is full of jargon and clichés.
Your client reads it and just thinks ‘meh.’
Your sales cycle is a real pain.
It takes ages from the first point of contact with your client until you close a deal.
The B2B Buying Process Has Changed
This isn’t just me talking. Gartner, Avionos, and other B2B research firms agree
- $70% of the B2B buyer journey happens before they even talk to sales.
They research their problem, compare solutions, and narrow down options online.
- $48% say they struggle to find up-to-date information about what they need.
- $97% expect your website to clearly answer their questions.
The result? If your content doesn’t guide the buyer, they’ll keep looking.
A New Buying Pattern that is Hurting Your Bottom Line
The B2B sales cycle keeps getting longer. By as much as 22% in the last five years.
Why? Because buyers are drowning in information. They need time to sort through it all, verify it, and make sure they’re making the right decision.
Meanwhile, you wait.
Deals stall. Revenue slows down.
I Feel Your Pain
I spent 15+ years in B2B sales as an export director for two SMEs.
I know what it’s like to go through:
- Endless back-and-forth emails.
- Meeting after meeting trying to earn trust.
- Objections out of left field.
- Special conditions, budget delays, manager approvals…
By the time you think a deal is in the bag, here comes the dreaded:
- “I need to think about it.”
- “I’m not convinced you’re better than your competitor.”
- “I’ll need my manager’s approval.”
- “There’s no room in this year’s budget.”
Excuses of every shape and size.
Didn’t matter if I was talking to a small business or a multinational. The process (and the disappointment) was always the same.
Want to know what was missing?
Copy that actually spoke to the buyer.
We talked endlessly about ourselves: our products, our features, our track record…
But we didn’t show the buyer we understood their problem. Or what our solution would do for them.
So they hesitated. And the sales process dragged on.
Accelerate Your Sales with B2B Copy that Converts
You can sit around waiting for your prospects to make up their minds…
Or you can fast-track your growth with persuasive copy that connects.
Here’s what strategic messaging can do for your business.
Here’s what strategic messaging can do for your business
CLARITY IN YOUR MESSAGE
Convey technical or complex data in a ‘For Dummies’ format. No jargon, no fancy words.
RELEVANT INFORMATION
Tell your client everything they need to know to make an informed decision.
STANDOUT VALUE
Show what sets you apart, and let your brand personality shine through.
QUALIFIED LEADS
Reach more of the right people by speaking directly to your ideal client. Best of all? They’ll be ready to buy.
CLIENT LOYALTY
Stay top of mind by building a relationship of trust with your audience.
CONVERSIONS
Motivate your prospects to get in touch with your sales team. All they’ll need is that final little push to say yes.
You might be thinking: “Sounds too good to be true…”
Take a look at what other B2B business owners say about working with me
We’ve been working with Verónica for several years now, and it’s been one of our best ROI decisions. From day one, she helped us understand the importance of taking a step back to reflect on our brand so we could define clear messages that truly aligned with our identity.
Her method is also outstanding. Every piece she’s written for us, from LinkedIn posts and blog articles to lead magnets and landing pages, has had a clear purpose and a consistent voice.
Beyond her talent as a copywriter, it’s her way of working with people that really stands out. Everyone on our team agrees: working with her is a pleasure. Verónica asks the right questions in interviews, makes the process easy for everyone involved, and draws out valuable insights without ever making it feel invasive or heavy.
If you’re looking for someone who can truly get your brand, connect with your team, and turn your ideas into the kind of powerful messaging you need, look no further. She’s the one.
Working with Verónica at bcoach is like having an ace up your sleeve. She handles our monthly newsletter. And she doesn’t just do it well; she does it with a level of care and attention to detail that’s genuinely impressive.
She’s not just a copywriter; she’s a strategic ally. Her ability to understand exactly what our audience needs to hear and to communicate it flawlessly has made our content not just stand out, but truly resonate.
You know that feeling when someone just has everything under control? That’s what it’s like with Verónica. She’s professional, meticulous, and adds a unique touch that turns the ordinary into something extraordinary.
If you want someone who can make your brand shine, Verónica is the one. Working with her is a real privilege.
Vero is an excellent copywriter and is especially good at emails.
She creates emails with stories that people want to read all the way through.
She is attentive to detail and goes out of her way to deliver what is assigned to her.
She is also a joy to work with, a person who always has a smile on her face, a good attitude and a love for her work. I am sure I will continue to work with her in the future.
Copywriting is key to clearly communicating your value, earning trust, and shortening your sales cycle
LET’S CUT TO THE CHASE:
How Can I Help You Close More Deals?
Quick brag: I’ve been in the B2B trenches for nearly two decades. I know exactly what your buyer needs to hear, when they need to hear it, and what moves them to act.
That’s why I’ve built my services to help SMEs like yours speed up sales, especially when you’re up against seasoned professional buyers.
COPYWRITING WEB
Capture your B2B client’s attention and convert more.
Full Website
One Page
Sales Page
Landing Page
Lead Magnet
LINKEDIN COPYWRITING
Stand out and become a go-to authority in your industry.
Profiles
Articles and Posts
Content Calendar
Ghostwriting
EMAIL MARKETING
Engage your customers and strengthen your brand image.
Welcome Sequence
Sales Sequence
Cold Outreach Emails
Daily Emails
CONTENT WRITING
Attract more qualified leads and arm your sales team with tools to close deals.
Blog Posts
Ghostwriting
Case Studies
Corporate Brochures
ENGLISH TRANSCREATION
Does it sound like something out of a sci-fi movie?
Let me break it down for you:
Creative Translation >
My Process: Turning Research into Results
1.- Discovery
B2B is about logic, not impulse. So, before I write a single word, I gather data:
- A detailed questionnaire to understand your business and goals.
- A full audit of your existing content.
- Competitor research to see how you stand out.
- Deep-dive into your target buyer: their pain points, decision triggers, and what motivates them.
2.- Writing
Once I know what makes your audience tick, I write copy that:
- Communicates your message with clarity.
- Matches your brand voice and tone.
- Aligns with where your buyer is in their journey.
- Uses proof points like data and testimonials.
- Anticipates and answers objections.
- Ends with a strong call to action.
3.- Refine
Every word is stress-tested:
- Two rounds of revisions to make it shine.
- One final review once the copy is live, to make sure it flows perfectly in context.
Does This Sound Like What You’ve Been Looking For? Getting Started with Me is a Piece of Cake
You reach out
Get in touch and tell me what you need.
I get back to you
Within 48 hours. If I see that I can help move your project forward, I’ll suggest we set up a video call.
We see if the spark is there
Like a first date. You tell me more about your business, and then I’ll prepare a personalized proposal for you. No strings attached.
Hesitating to Reach Out?
Maybe These Questions Are Keeping You from Making the Leap
What industries do you work in?
I’ve written for sectors like HR, SaaS, insurance, health, coaching, luxury goods, wellness… and I’m always up for a new challenge.
I’m not here to stick to one niche. I love digging into new topics. You tell me what you need written, and I’ll do the research.
Will your copy connect with my clients?
I’ve spent over 15 years building international sales networks for two companies. I know exactly what it takes to sell to professional buyers.
And let’s be clear: 80% of good copywriting is research. Before I even write a word, I’ll have a deep understanding of your target customer. I’ll make sure the content speaks directly to them, addresses their needs, and moves them to take action.
How much do your B2B copywriting and content writing services cost?
It depends, as every project is different. Whether it’s the topic, the complexity, the number of pages, or what you’re hoping to achieve…
Once I know what you need, I’ll send you a custom quote.
